The YACHT Trust

The symbiotic relationship between idol and fan is one of the more fascinating aspects of pop culture. The celebrity cannot exist without the fan, and the fan cannot consume without the celebrity. But rarely do the two meet and collaborate in a creative environment, the way YACHT and YouTube star/YACHT superfan Mitchell Davis did to make the music video for the band’s “I Walked Alone,” which we’re thrilled to premiere.  
 
It’s a fitting partnership, as Davis—who was asked by YACHT to work on this, his first directorial role—seems to innately understand how to display YACHT’s layered meanings. The lyrics of “I Walked Alone” explore the connections between various elements, eventually grounding itself in the idea of individuals banding together against a larger entity. Davis cleverly displays this by employing a constantly revolving camera to capture Jona Bechtolt and Claire L. Evans in separate roles that are somehow are cohesive, showing two individuals that relate to each other in a vast and an empty landscape. This becomes even more powerful in the latter half of the video, when Bechtolt and Evans go through a small group of people in a room and physically bring them to one another, with everyone singing by the end, as opposed to the lone Bechtolt at the beginning. 
 
This may be a start of a trend: “Our hope is that fans will watch this video and understand that YACHT is a community which reaches out to its most active members and engages them to actively participate,” said Evans. 

By STEVEN GADZINSKI

(Source: youtube.com)