Can an idea be physicalized? Is an idea a thing? Once an idea moves from the ineffable — a series of electrical impulses, a collective shudder of synapses — to the material, is it an idea any more? Once inscribed, does it become something else entirely?  YACHT believes that in the transferral from intangible to tangible, some information, some essential quality of an idea, is inevitably lost. Even language dilutes the essence of thought; in communicating to one another with words, the primacy of our original impulse is always tempered. We struggle to communicate feeling, which is nonverbal; the struggle and its ensuing fallout is the cause behind conflict on a mico-and-macro scale, from domestic arguments to wars. Of course, the desire to transcend this disconnect is probably one of the greatest human impulses, particularly in the arts — we attempt to circumvent the inherent barriers between people by building direct visual, auditory, sensory or otherwise tactile conduits. We seek to connect. It’s no coincidence that “peak experience” is often an overwhelming sense of the interconnectivity of beings — it’s a truth we perpetually seek to see directly, unobscured by the shadows of society, language, and cultural anomie. 

Can an idea be physicalized?

Is an idea a thing?

Once an idea moves from the ineffable — a series of electrical impulses, a collective shudder of synapses — to the material, is it an idea any more? Once inscribed, does it become something else entirely? 

YACHT believes that in the transferral from intangible to tangible, some information, some essential quality of an idea, is inevitably lost. Even language dilutes the essence of thought; in communicating to one another with words, the primacy of our original impulse is always tempered. We struggle to communicate feeling, which is nonverbal; the struggle and its ensuing fallout is the cause behind conflict on a mico-and-macro scale, from domestic arguments to wars. Of course, the desire to transcend this disconnect is probably one of the greatest human impulses, particularly in the arts — we attempt to circumvent the inherent barriers between people by building direct visual, auditory, sensory or otherwise tactile conduits. We seek to connect. It’s no coincidence that “peak experience” is often an overwhelming sense of the interconnectivity of beings — it’s a truth we perpetually seek to see directly, unobscured by the shadows of society, language, and cultural anomie. 

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